In this article at FASO, we the moment lost all of our rankings in Google….appears like a marketer’s worst nightmare, suitable?
When Google dropped the authentic Panda  bomb, we had somehow improperly configured portion of our robots.txt file, and still left a area of the FASO site open up to Googlebot that we experienced hardly ever intended for Google to index. The huge, lousy Panda bear failed to like that segment of our net web site, and we misplaced all our rankings for about a thirty day period (other than, importantly, on lookups for “faso”).
And guess what happened to our profits and targeted traffic during that thirty day period? Very little. Effectively, pretty much nothing.
Our advancement just continued proper on and we stored producing gross sales. That is because we have never relied on “Search engine marketing” as our marketing approach. Just as we’ve under no circumstances relied on “social media promoting” as a primary marketing channel.
You see, to truly handle your own destiny and be absolutely free, you need to structure your art marketing like we do: We manage our possess assets and maintain immediate relationships with our buyers, admirers and followers. We only use Website positioning and social media as “excess” promoting channels.
We did straight away determine out what we had accomplished wrong, we corrected our robots.txt, and we did get our rankings back again (and have given that been able to preserve #1 and #2 on quite a few of our goal search phrase phrases). Owning substantial rankings is really good, and those people searches do mail us some customers. But we will under no circumstances search at Search engine marketing as any principal sort of internet marketing channel.
Instead of obsessing around Search engine marketing and the most recent scorching social media trend, we focused our endeavours on immediate channels. For example, we started the FineArtViews newsletter in 2007 with a seed checklist of a couple of hundred subscribers and have designed our subscriber base to above 76,000 artists.
Facebook and Google can close up store tomorrow and we can nevertheless right away attain 76,000 probable customers any time we want to. We anticipate that list to be in the hundreds of 1000’s in a number of a lot more many years. Which is what we get in touch with a marketing asset.
You, pricey artist, can do the same detail with your art internet marketing. All it usually takes is a bit of operate and an arranged program.
The work, you’ll have to do for your self, but we can assistance you with the method. We have the information and facts you have to have delivered to your inbox every day via FineArtViews. And we have the resources you require to make it all come about with FASO.
FASO Founder, Software program Craftsman, Artwork Fanatic
PS – If you want to begin setting up a real permission marketing and advertising asset as we have outlined in this article, now is the time: we’re jogging a good exclusive appropriate now for new members: 60 day totally free demo, the ArtfulMail Newsletter System (what we use to deal with this newsletter) is involved, you are going to be showcased in Educated Collector when you activate and, to assure your internet marketing is helpful on an ongoing basis, your account will incorporate our automatic promoting through My Informed Collector as very well as no cost monthly contest entries. It is a really hard supply to conquer so Get Begun Now!
1. Panda is a sort of anti-spam algorithm that Google periodically operates, to get rid of what they contact “webspam”.